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Since the very first design appeared in 1948, the Land Rover name has become universally identified with definitive four-wheel drive vehicles. Between them, Defender, Freelander, Discovery and Range Rover Sport and Vogue have evolved to satisfy every requirement for urban style, comfort and unbeatable off-road capability. Itīs a remarkable story that reads like a history of the 4WD itself.
Half a century of development
Over the last 59 years, the Land Rover range of vehicles has evolved to become a byword for toughness, durability, comfort and elegant style. Year by year, Land Rover models have redefined the worldīs 4WD categories.
Range Rover
In the mid 1960s, convinced that there was a market for a more luxurious four-wheel drive vehicle, Land Rover developed a ground breaking new model. It combined saloon car levels of performance, handling, ride comfort and refinement with all the ruggedness and 4WD ability of a Land Rover. The rest, as they say, is history.